At present time, if you want to grow your business without increasing your marketing budget, then you should create SEO-friendly content. SEO websites rank high in the search engines with high authority and an excellent backlink profile. If your website appears on the homepage, you can get much more likes, clicks, shares, and user engagement. You need to make sure to write SEO-friendly articles to keep both users and search engines happy and grow your business. Here we will discuss some important things, steps, and tools that will help you to create SEO Friendly Article and rack well in search.
What is SEO?
SEO stands for Search Engine Optimization, it is the process of optimizing websites and webpages to get free, editorial, and organic traffic from search engines. Its goal is to improve the appearance and position of your websites in the organic search results.
Why SEO is important?
SEO is important for your website because it helps to rank your sites in search engines. At present, people constantly search for different pieces of information on various search engines. Getting that specific and high intent traffic is valuable for the websites. SEO help to improve your online visibility, simply put, the more people visit your website the more online traffic will gain and a better chance for you to offers products and services to more people.
What does SEO Friendly Article?
SEO Friendly Article means a type of content created in a way that helps Search Engines to find, understand, link, and rank your content higher. Search Engines crawl every page of the website accurately, interpret content, and index it their database, then they can offer their users the most relevant and treasured web pages on the topics they search.
What are SEO Keywords and why is important?
SEO Keywords are those words, ideas, and phrases that people enter the search engine to find information, products, and services, which are known as search quires. Moreover, these keywords are used by the search engine to configure and rank the content.
Keywords still matter because they play a key role in the content you are providing content and what people are looking for. Keywords help you to create useful content for your target audience and improve search engine tanking by helping google understand web pages content. It also helps to get content in front of the right people at the right time and drive more traffic to the appropriate web pages. So As a website owner, you should use those relevant keywords on your page that people search for more. So that it is a great opportunity of finding your content in the results.
Steps to Create SEO Friendly content:
Choose your Keyword Wisely:
First of all, before you start writing, you need to choose keywords related to your topic wisely. You can choose the target keyword by using different tools and strategies.
Use the tools:
To find out the best keyword you can use different tools such as Answer the Public, SE Ranking Keyword Suggestion Tool, and Google Keyword Planner. You can also use Quora to generate new variations of the keyword.
Choose keywords by using related research:
You can also use related researches on Google to learn more about the customers and their intentions.
Google Autocomplete also provides actual user queries based on keyword suggestions. Although SE Ranking also has a Keyword suggestions tool to choose the keyword on the search way.
Spay on your main competitors:
You should spy/ search on your competitors and find out which keywords are driving the most standard traffic.
Search your Topic:
Before writing an SEO-friendly article, the first step is to search your topic on Google and get ideas and information about it. You can get ideas about your topic by using different tools such as Google search, Google Trend, Google related searches, Topic Research Tool, Answer the Public, and much more.
Devise structure for the content:
Once you have completed your topic research, you complete your topic search, then you need to create a clear content structure to write readable and SEO-friendly content. First of all, identify the main part of the content and divide it into different sub-parts to make your writing easier. Once you have created your content structure, then start work on each part. Your article must have an introduction, the main body, and a conclusion. You can divide the body into different parts and write good and readable content.
Use Target Keyword Correctly:
Once you have found and selected the target keywords for your content then make sure to include them correctly in the right places. You should use the keyword accurately in the title, URL, 150 to 160 meta-description, images name, and alt images tag, and also in the H1 to H6 tags throughout the article.
Remember that the overuse of keywords will impede the readability of the content, so avoid doing this and confusing your readers. You need to use keywords naturally throughout the content.
Write Cache Title:
Titles put a huge impact on SEO goals and user-friendliness. Compelling titles help readers to understand what blog post is about and what they will gain from it. You should create a compiled title to increase your chances of getting a high rank. While creating a title use the target keyword at the start of the title and keep it under 60 characters because 60 characters show in google research results, and be sure to describe the content of the post appropriately. Use Paragraph, Heading, and Sub-Headers:
To make SEO-friendly content you need to write content in paragraphs and use main and subheadings throughout the content. Many people use paragraphs but not everyone uses them well. Don’t start every sentence from a new line. Each paragraph should have its main idea and try not to make them long.
Creating great subtitles helps to improve the readability of the content. Use appropriate headings to help readers to understand what the text’s specific part is about and also use subheadings to guide them. Subtitles can help your readers to scan the content and clarify the structure of the article. The blog post should have an H1 tag for the title including keyword, H2 for the main section, and H3 for subsections.
Use Transition Words:
You should use transition words in your content to make it clear and most readable. Transition words are used to provide the link between words, phrases, and sentences and help the reader to scan the content and understand the relationship between sentences. You can use signal words such as “first of all”, “secondly”, “finally”, and also words like “however”, “forever”, “similarly”, and “for example” to provide clear signals to the reader.
Use strong Call to Action:
This is one of the most-watched things to do while writing results. You need to end your content with a strong call to action. It could be something such as “sign-up here” or other linking article that takes your reader further to your website. You can also use emotional modifiers in your content like best, brilliant, funny, free, how-to, tips, and so on to engage your audience and increase CRT.
Add links to previous content:
Backlinks are one of the best ways to rank content in search engines. If you have previously written content on the same topic, so don’t forget to link these posts. This will strengthen your current and existing posts. Including links to previous content may be great for your readers because they may be interested to read relevant posts and navigating your website.
Optimize the Content-Length:
Content length optimization is essential to make your content SEO friendly. Over the years, Google has displayed that it prioritizes long and high-quality content. The long content has a good chance of getting the highest-ranking, so the optimal length of content is about 2000 words. You need to generate the most useful and informative high-quality long content for your readers. Optimizing content length is the best way to get traffic to read and engage with content.
Write High-Quality Content:
Content should be quite self-evident and high-quality. You should write the content useful and entertaining to get people to read and engage with your content. Search engines rank those sites that have relevant and high-quality content. Quality of content is more important than other elements in the list. You can also use different tools to make the writing process easier and better. Some content optimization tools are given below.
Optimize Meta Description:
The Meta description is an overview or summary of your content to whom google display below your title in the research result. The length of the Meta Description should have 150 to 160 characters and also include your target keyword in it.
Images are an important factor to make your content interesting and shareable. You can optimize your content images by adding keywords to the image files and making the images small without compromising the quality. Most people prefer to shop with a company that has attractive and relevant images on its websites. You can use different images editors or Squoosh-app to resize and compress your image files without affecting the visibility and quality.
Make the content shareable:
When you have written an SEO-friendly content-rich article, then the next step is to make it shareable. You can use different websites such as ShareThis and AddThis to make it easy to add social media buttons. In this way, people can easily share your content.
Write SEO Friendly URLs:
Well-created URLs are the most important ranking factor that provides a better user experience and makes it easy to share.
- To create SEO-friendly URLs, you should include target keywords for each page and shorten your URLs by removing unnecessary words.
- The average URLs must be around 60 characters and three to five words.
- For SEO-friendly URLs use lowercase letters, capitalization may cause errors, and always use hyphens to separate the words.
Use SEO Plugin:
SEO plugin helps to create readable and SEO-friendly content. Start by selecting the most important content. When you fill it out, the SEO plugin do all sorts of tests to see that your post has been optimized or still needs improvement. SEO plugin checks whether you used keywords such as title, meta-description, alt text, and URL at the right place or not. It also provides suggestions for related keywords to boost the quality of your content. It checks the readability of the text and internal and external links in the content.
If you write SEO-friendly content then the SEO plugin indicates with a green bullet and it will help to improve the ranking of website pages.
Update Content Regularly:
Including new blog posts to your website regularly is very essential because it informs the search engine that your website is still active. If your website remains inactive, then the search engine will crawl it less and this can have negative effects on your website’s ranking. On regular basis, you should have to post high-quality, informative, and well-written content on your website that can relate to your reader’s intent.
Optimize content for Mobile:
At present, mobile and tablet internet usage is globally 56%. Improving your blog for mobile devices is essential because the search engine is now promoting mobile-friendly websites. You need to adapt your web design for tablet, mobile, and desktop devices. Its simple navigation and layout make it easy for users to quickly find all the information they need. You can use Accelerated Mobile Pages to create instant loading content and improve the overall user experience. If your site has any issues like mobile optimization, site speed, HTML validation, etc. visit SE Ranking Websites Audit, it is the best tool to fix all issues.
Use Social Media Share Button:
If you want to get free links you need to make it easier for your user to find your social media platform and spread your content across the web. You should include your social media buttons like Facebook, Twitter, and Instagram on your website and allow people to share your web pages on their respective social media accounts.
Content Optimization Tools:
Here are some content optimization tools are mentioned below to make your content perfect and SEO friendly.
Buzzsumo & Hemingway Editor:
Hemingway Editor is the best resource for every writing and especially, helpful for viewing content for SEO Optimization. It analyzes your content to find and highlight phrases and sentences that are difficult to read.
Grammarly.com is similar to Hemingway Editor, it shows your passive sounds, long sentences, grammar, punctuation, and spelling mistakes. Grammarly’s correct content is important for improving articles for both people and search engines.
Read Able is also like a Hemingway Editor to examine the content based on readability. It shows difficult sentences and also gives your content an overall readable score. The score lets you know what age of people can easily read your text.
Plagiarism Checker is the best tool that use to check and highlights the similarities of the text from other sources. It analyzes your whole article look for any instances of plagiarism and replaces them with new content.
Keyword Density Checker:
Keyword Density Checker is the best tool to examine your text and URLs address to see how much time you have used each keyword. This is beneficial if you want to keep your article free from surplus keywords.
I hope, you find this article very useful. If your use the tips and tools mentioned above, you will be able to write the best SEO-friendly content that people want to read and share. SEO-friendly websites get wide range of traffic and improve your SEO score in search engines.